![Illustration of Lanvin's Alber Elbaz](https://cache.luxurydaily.com/wp-content/uploads/2015/08/lanvin.alber-illustration185.jpg)
Today in luxury marketing:
The risks of changing creative directors
Changing the guard at the creative helm of a major fashion house is capital-intensive but can reap great rewards. What’s at stake when fashion houses cycle through designers? asks Business of Fashion.