Condé Nast magazines
Today in luxury marketing:
How luxury fashion houses are revitalizing Italy's most historic cafés
In Italy, the most important decisions of the day revolve around what to wear and what to eat. So it seems inevitable that top fashion brands are venturing into the food business—specifically, the hybrid bakery-cafés where well-dressed Italians congregate over morning pastries, then lunch, aperitivi and savory snacks, all the way through to late-night scoops of gelato, says Food & Wine.