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How will the Farfetch-Alibaba-Richemont trifecta impact luxury ecommerce in China?

Is Farfetch the key to Richemont and Kering's ecommerce growth in China? Image credit: Farfetch

 

Online retailer Farfetch is teaming with Chinese ecommerce giant Alibaba and Swiss luxury group Richemont with the hopes of expanding its global reach, particularly in the world’s largest luxury market.