The launch of Facebook's Canvas ad platform opens up a wealth of new capabilities for marketers, but the winners will need to share interactive, innovative ads that tap consumer insights.
Facebook Canvas’ success depends on unique content paired with data
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"ede78971c855babc77eec4477b4d9674","s":"dd75d6ef3854f2e8"}