The launch of Facebook's Canvas ad platform opens up a wealth of new capabilities for marketers, but the winners will need to share interactive, innovative ads that tap consumer insights.
Facebook Canvas’ success depends on unique content paired with data
Posted By Staff reports On In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"e77ea1b08038c6efd5eb135ae7f075a7","s":"c472ada822644bb9"}