Expert content lifts purchase intent more than branded user-generated media
Posted By Joe McCarthy On In Apparel and accessories,Automotive,Consumer packaged goods,Featured,Fragrance and personal care,Industry sectors,Jewelry,News,Research,Retail,Travel and hospitality | No 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","iv":"3f5ddfc7e1423f8ab0fa36a3f47c3c94","s":"9b2d903eadd8ff69"}