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Experiential retail concept from Porsche reaches US

Stationed at Santana Row, a luxury shopping destination in Silicon Valley, the brand's experiential retail concept, Porsche NOW, has arrived in the U.S. Image credit: Porsche Stationed at Santana Row, a luxury shopping destination in Silicon Valley, the brand's experiential retail concept, Porsche NOW, has arrived in the U.S. Image credit: Porsche

 

German automaker Porsche is pushing a mobile urban retail format forward.