Facebook: The medium is the messenger
Experience key as mobile moves to center of planning and strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"4eb2aea6a216b0057d7afd01162c77e3","s":"f49e46d7ca1a4896"}