Consumer-centric culture makes every individual a brand: Interbrand exec
Posted By Sarah Jones On In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"aa0e96bcb2461c4f7283d5f783a66c5b","s":"9b06f004b9e04547"}