Events crucial at defining brand community: Neuehouse founding partner
Posted By Sarah Jones On In Featured,Industry sectors,Marketing,Multichannel,News,Retail | No Comments{"ct":"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","iv":"58c56bf0e8c653ada5ba108395df8915","s":"c5a4be65646bd322"}