Events crucial at defining brand community: Neuehouse founding partner
Posted By Sarah Jones On In Featured,Industry sectors,Marketing,Multichannel,News,Retail | No Comments{"ct":"lH1+UesYUjnRjRyjdplTW6mVl+qSEE5thSmvgah6t9qHGTIRFQJIzs0jba6Q0m96AFzAdbeEKZkOiOVGZX+RPefd9eaArRspqv5z2NqOuMPXPtlZTvuGIU9GGBrHg\/98zX2Q1Lp2Gg127+7YT4JwTDDtaJ9XrvkALH1UrxxzLX7k6yoJ\/xKf7770fARiOvpVf71VbcErGUlfvGiVfqVNG\/3tENloVp3h7Tz44WKIDvo558ptg6PX0plXzu9DOUadm70d\/kAl8\/Yv6rJo+jFTeeNu+ADY5MRJJhbnNzRmbFBro0z+jF9IdnAb2hiDI5uRD0cXJZNYAOJ67si8n4F9qtR2T4KzhmskqCr9cj7nSPQT5QU1jYUmgO7q6yVu\/OGl1Aq7o8U5XMzlmT3cwHGUP83gtvYlnmrzps3y8LfQ8TasooLTT6AfQzDq2xRgvEobBkIFmrqdw1UZ\/SKy\/Fu6beLoCe5vz\/ZNoHfdc1p7OSwY1eDobvbkquDJEa2P687uugl6aG5AcIvLkSsnMs\/pkSh8TDhGUEY\/gaznRASNBb5ev\/YIwSgqTCHdCeoj4mhKo7DBG0UgI\/xZ3IX13tC8CP3IV8dYQzW7ZlLf0K9gsLbAlImTFbi6aktw1KXDXhab5cLBZ8wMA1UAoK7ZwuDQlnNtzqhWgWxjmkl0C2Qy9BmjkPbUdorkgk53IsCJRlHU6523V4XYzPJ\/SLGED1goQYInYvJ31N6pA8o5KMJIk4IxcFQbzww69+REpeM3zzOI0JGRQyDSJHUb9yTp6ch\/omTTQVj1Ey8oS1p2\/BaEjM5v8Fe\/YqG6lj45UieR3P71ug11rIiTd+btoz7cCaefsm0mJrU0Zpk3TYTz+JhQ1D0u3wvPj8RLLMbC5Ckraqo7Ruv+TR306nfUkJpEgbbiO5EudBWLuh\/Tz0u7g52\/nDqxR9\/P5fkiySdIeMDR4FiF687+7E+yXToraFfydvk8TmhmsUFQT97oJrfB8iAa3snySjxzZYBZxVCAoB95uXOsBRb3rel2eX4kI42ZliT50k2CbKbSMK8cimH9E3Z6\/r5uxabQjR6gWIzy1mccDBdYSvjN6dqkIKW7G8251o1eoLqGFejtflRPLimuDctc2CYQO46o25dsIGJrpk3EfB9CaNVsWjU+SJ3\/Xz0cvebCjlx4KFR8psXj28\/1AS\/vmS6ci4QLhpEefBWVrsmnlhaNpMzJQNcEtSav4QU\/BBSJBTdgEzrE65lqWButh+29Zi4zbJjamITCeIBL2QTbwQCzx1CZxMclfnxyc710Bz57yQdgNkIpayYB\/8PqGqmoj0G4tMetvyvku4N\/\/QAeIlCG3vf+Zofwscx7ER9Zia5rJe7REGlY7MoZYyj96D2PBXPCH2hmn\/VPHUcu5AXiBDlib\/3WXfL2QXNtcuJ6xyzjIQ9UVSpwI5EaMs906SQnJS8uFF4OeYX215AqfHT5jPTxSWApPueWg1WpbnsXqG5bNC6HYEoNAb2MN6QWNzCvdQZ7Al1hAI+DErAD9j7WXZsOfbMM4tW7fKb9hYcLAcwsfbge8x2dnBz2JJM65E0otMHT4IAUP5JNFCQSDZ8KErHa5jN7UiQ1MUtOe96THnqpV3Bv\/\/BN9Tw31hR+Rj27M70YLvVAQiVDAtfoE1TITizNwTFj02PTXa0gPUVJLiuWouZppfdOtCQ77\/rkys1mtSaqXr67rSgBt9p82zpyO+0+mB1zT+N+DPZc+ipWQ1xYmCuampaLtEtzHWppghvscMPApupS6jaqSAkeWun7mZMAZGjBOoWGOB+ttXQNrj\/FQYTYwJY34mm1PyKBG3Sw+Q\/WsH5UwAE5uD2elnBwLbgrz006EFQR6\/K\/O6Ti9lJ1mb+UK4J7CODxNsF9+4ZZZCr9vZLEe2E1MBMUxlkcqMpOb2WfP\/bekLQ68zu7XtutcRukLzXggweee98vaKPTECVA1tkLACG60sGJMUUvsz6BflnYdvL7R+e\/5PcZFLS6k3UxtQVQwILTyl5ZdjCzQoS42p34KsBKCRzYydr+o8G6fxgexv+VsLlVpsf2FjQTeTkZcv5hF3ThuCXHLV2C2GXgVjavtVSuIFsjibWxfDgGA+e09+XnogALjKp6h17lEBsOdY+LsrbmnslvmV0zAca21SEoxKc5hoGHhsGPJ3+EwNu4OUzTOkQ23CQhdS2Fn0HUxcZxBXq6bCLJdK4Go++2HlpG81pCoWATRv1Fmg0ZLdPxRPW55au14kmuyCvzHZx3mUTWjVmryffL4ZHl7SB8H7IymhtYXmGR+8RZETU9NSYKlnuDRNXpru5CU7HSo7xkxsbOdw4ltz\/F96qG05tFkZr7fYcL2sbvtW7PnDQACyPNPTzFs9\/+h8zP3hQMc1XEDLm6vKZKWWgw0PilIrfOn\/vlNLntRStdIeK8lVVI+Rb4TVGafd+cxEPNCa0uR74GyAPuAdD2F+djReFCOgbYa23LjkT80WrPbPz8u+u2QfsJfV3S1Sjh4FKDukQe8lR8bGimFZIhx5wtNiXrn3gaOMxPRvYMEmebcuw1x77vZBePtFnxTGgbWWCAe6t5JOrazzVdb38+WzWd4Jej\/RXfT7Y7kltVAsmX8fm4fEiq5MG6XYzuTNgoYjDc+1OkfG20B\/4P1RForguY7zWTqI+I8Wz+twV9O7RoIRX21m5ULEBinGXjvHl0jrvW+s\/E4wQBEi9SG3R0itpy1QF4QqBltfPvuHm9CYkZfnhgy9Kj+GZJPHtPBWnsMTgr8\/zTiWhlQwsWp\/vvMOgjhRZGeckbRK+R4YY360zmtxWaSNGqcdUZ8uvro6RFYSw9jXkKLuFwPyU5Un7oMgn+MmZkrqoXtjKzoI7YM+9WkncgKvjBIj6PitGVRc8SsnryXu7tFZd8C+QY5THHQvOZc5QUQJWHFQxD36rhzl4gdXQTWgJ04C+6\/irsotRg5uFXbMlotpcMXIcb4b5G2NvN1vO8NbxgB7KqwzJ28iLLenV5cXRUQwHvIk6cEuLVAuNPHQe56GdbNZuWgGBh0dxHi3UVn7rxwzqE666+Tf352l0vV23vSW32+kU42wRxhyX+7ECsDDqOqkPr1DGgzDwWBTj6Zo5bwx169R5fT1jmUtb8p1wesSW0Ph5uWJirdrDsPBEggFuYQ5DL7sH94Ls9UDmt2OCzc2i2wGvm20P86PJ5JmEjfP0h4wie3qJBmwRgoOMiHMmqyn20VZtpvMfc0Xp0niYJ2igogcGyVoAXSon7Z1tZjSCP7ZYn8MQF38SlKa1HZRGYxPMTiIRWag\/20B9QUntdDwJcNgxDIzEoeuyusyBn8IjAo7\/lBjSTqLvThpFTp9iwDATonra5j3n4+MDYxvtVuddRynf\/BWvEgNxAV7\/pqQMNRptATCwMQL6sA2VZ3\/j8r4ZLLd1cz+NM4gmsXOeKh49gjxsQio1Hj3Q4UW8pps9LagDua78fL\/Wu6oFuzelcZMgN91MvEeSl2AnNBEIgftStX9fPtDIqxxGOfUwKQvwWD0XfYWVbA+kKApKB4u1QoLk7jKpywWRWtYhNXOpqti3oRmpMP5zr72aKAZZtNIQlrqHn3dNTdgT6Lu196vq+RMT9UCUHCg+XWcYtS1Vck8nsnSknBNwjr3ipqth1pRVnwZNQEaOKhjXFm5iBH2zkDGdSEUfNNp1BpRb1L6iHfKYN3iEGVfo+7YRtKuQR5jpm\/neAfzOwF\/hDUbQR9IM1i5YwbKfafIg8l+1S8jJZBlrFCSpg7y+eFKiyhpD8\/hFXV7PTm3ZKcdJ8akpYZblhxMwRV596E3pyzzNBV+5ETRX8fjENVQIJMsHy+s2GXPOn4MoVYkb0clN\/cwH4kBxcam98r8579iWtg7u698imWEmPaI8A6mBI1bYXiK009SUJv9bgW0SqNkaWTRMnEmEnaNeh0tJWKuACx+Jr3Y9Kz8CRIHQDKnChK4ZgdfRunMnU3L4kXtKNN0\/2D7HlWkBm02KVrLgrgB7fLK\/KLZ6ifj9Aa4mq76Z9evh1PXqJnZOgOj9RYDGUgHaKGj7Puv3tsLdDr3VtmwXwbUrXCj5ux1B8u0M2ctMvDBSle17AH1d+zz3su3vtQUBfX6++TQCDecBp7dGYMg9CsI2zR8s4kHTLBjABcCo8UgH0++X\/RbJPSt0RGcSM1QCK9ao7qhvHhfZlxOmccUFBQv5uhi4Xwcxjkwez8WqODwbUsYLCLn4jYY6pTwPVH3yolPBd97LJuCQUV1iL5p2JMfxgq84T3zOXrbHymp4VbeeYtk+CInNk9SvrZfV9chUPoZEotv5kF4bdFLamwWiHmPL2nSp3wjruZZQ61Yc234UOFQIOAkpUl0KXUaK0nHQEI53xBmjjkQaJCdgZ\/cB2c08Keai1QcgZh+g1OaTH+\/rzchljk4tu5IVqOHbq2RlILd46dKl1a12GUTYxGpDFQfghf1O12Iecz9gWVE6AfqufGoGMgw7plUtfWrwoWeTbrhwalXBLUl0GKLjB07PPP6qfVXvT62pDqX0yWr5w1cX4axfh6SKmoBEl6mbAcOHKvopwBwKcp0SR123BmHvGFjg+j\/CMpRbITVDf8QL3eC1p\/78iXSxYJ38DdnXzNnLhevZYCkS64CRiPjxiALbmHXCUyMWDjwFUezUbg6JrVBkvrcuWJuEWPdqGXasb9aUe00C7EDdHqb2QFC4QH9mJtnjni8eV660hCLHpz\/vx1UZk2jvJvt1dcMaZsMsMtNL\/Um+PqHbyJt2ncVooqH7lP73fUjSis2N8NRQAVcJTFRNBl5RjvmvfkOcT4+7jxyPzb6GYw+0bP5ONxqng5GoehAVsDgojpdicITW17kJuyBUMKyHMosekclHtcyUU0x4ST2Dx6QNLR3WX3\/RNpZ+l61Xl05SeSNQHE3hq+B3PZ48ie4I\/8EQJMKBcaBmbXj2sP7JNd\/a7ZZhKkC1mWDaFMBrqlDu5ac2THj34oBu6m51502Jsz3o2er6gYJ\/nhxziph7leeVOUyKINZp1y\/3DslHIDBjLNRBjLntiSA2elwGk2Fh5SFJ2\/ATbxN7kd3yw4htZ3wnapzW3AawE8QrLd8fIewQN1rtF+LbZ03gNFLFpIEesdVkx5G02B67Xqj9W7kU4gC6fY\/P5JyGb6EGwhjOiQbsIBaV\/Gm6fRPMP\/WlpIx5vTlahfuZordBiEOiVjfzY1uSO\/HEmJu0yKHHfanVfCiPTFAASXabtEysg1p+rgOUqpU4d1X9MOWwVJFIG2N9GJgenQh2updPpoq+wo8oba3Y80O9VZ0yEvuWNegYK3Y5EryXUn7KPVtvZtwAmVn9OoTGppmUzRLDWxGCNQW107cpszOvNH5M6Z1TFPWJad46op2RzZNRVbCbAtfCxVMzJyZTsEqIiPWyI36CCiRiO6AKqCwyIPAy+7F5WPT7LcFsom4hkGsZtHwZLzIkFVFcPY7IbUS\/m0qEBO8g3hN8Y\/C5JuE8xxaHZG6uIGriHzssnEI9pyxx4NDnQfeF3IA4Rrytvh8ztAdUWuNUaCtI1Lue2edY2cy2ZtEBelKpPupc5sCilLEu+P5HvoKQ7PlDCKOYHejOcS9Mefd4GwYtTjM0rk2jMazZY15AsV+QGLGlYp9yRCcKD7VYSkos4jzB6QLbA2T+YVz+evDDWAt5oJh9haI8FQT9tnI2sRLIIuqo+G+fFRalQHC3Z3lrhGDnF5PpI2Qq1RZorCB\/eUS8ERp3tvoopgvvpB8U37wVOL2hwyPE4O9MdeMEs6w7igDSdRPGfyXerLSZlu4EdO9Z+4UiMYuvvL+Xu2YmN8pokmcex7\/+rck+aCbr2hdM3XW7TfFpshzN0TMXIS5fpl+ySyvHo+VeaUGj21TOYvZKGVQLAuA7olq+dbdVQO52\/4sjclKqFOptdt6D9qfZSYBwmrKTxMPD4a3yyHx5szoVxuRy4mYorkw7iYBbZqkzzurTRRcS+Gd1PQRlhgjhMEbGakdP5VkRGIo7aNeVJ69zgxJQgmaf1RoMn5r+2Ipz+gyWq3kgy0l33gYNJLCKtw\/Ql4zoKRMToluWekYoxfEa+cyO2QrK\/MFeS8vMVewbIUjirBWINza1ArVa9fBq2IWF6yyLM+YrU7VmiVRSD8UGn9xhbBVhgBrGRbcuZdoQxPCmlq20G0uzDTUTGf7y8LI+vy6lBvrrqEYTBMS3oCrboEnWpiC0L43ky79Lb429CscskJYrVTlkS95TCwRSO0VP+vNYoI3LfyOsOlVzllcnKfP+Jnb3HybiTzOQKnnMLxVkSrp3oi5S4FMM25YVcieIvmsBGMXvEmipdJQZlyKu89AVxhR4Xx\/farni52kcag3THx9HDykNQRHJqIhEJL9HeRlsVMeNQfS29C9tIkMZD+\/lUkbTx0PrLinfGm21tIvBsNgzpLv5qDtscqLapJe0T8euShAEltt6o\/8m6680GfzRSiNH9Kkf6xCU2+EI0QueF\/Mm5P8UgPpaoi86LJfoyvBwNW\/S8JjClByOnnXy86GZ\/638zqmW2qRCSiLT0qTiPWX4z9HkcanOQEv\/P3LrIzSdt+Gdo2YCWpPh+bworNsg84SyOHIv2EvxsbE1XUgi7BSkZ8\/olwjtgjnYMjLXgJ41nQcTMFDmmE7kJZ68ViBu3AXJLcR4n8GLsAJGeykGKxF18QH3Qq1G4Bf23e\/q8FfTLlInqXV1N\/cOVxAdMGbSVNhsVS2xI7VWa7it9PlnXSJuBL7MpP41yPebomil\/Hb0SzRJtRCyiosYYKSyicuMeGhC1a2LinPOZ6OmkPdcCDIMsd5DRZaT7vaTTS1Wtop2bexYQ3foappfaSDotZFSH7LO4+hPBjBtxVQEXWN\/4qsx7Y\/Y0kUOXqRCnEmICag8DB8Wc4ukJb6PbYT89MVnZn0bdhxW6feqo\/du+RVsicuxE45xqk4OOYpMN03FDk94dj1wfuzvlfjRD6zsKhMhtX\/3Tt78P7RzDjcurQ1oeor8SURjJDj6mFar4D4JnDS6eXCONnT2MR2dJjBoOSw\/cB\/nsNnpJeUjzUjTj6ggkA18x+ABrvka1rUa3Exy5HcHd4zNakswqeVO44vBq63pcFkTvr+BDssvAM0neAXvtmUVtpdcsS+OQr9jx93Fpx3V4nZBJG5WIFyoK5LsN\/eiIatqOeQxCIMj+sFkkoggNhNckUMssqqYYF9gurGcpRTD2abhMWM\/Lrzm752llxtpwq3\/wcCuPXM5KU1brb+VQ\/2J7e1c4fkOmnwhk75HY3EcTDczsFGCmb6YQ3oTMDYxFWoRh6smwt2y9HaBG8f+izGKGZBl3WvMbiNIv9VpErnIxh9XqjFcaRAGhkDcnCEiKrdzWux6Lpgg10Lefqupr8BmXlWN4XdWq6V7pSzpi7WlzdmAjZ05bK7RXvhEzcsgizWK+ib1nsvzyq5f5F8Hdn\/1hj17Gj3pVrK26LRZBmb4LREcaPWBXYr53D1fGRu42WvCjtRa4oA0TPlO5SEkQc90l2SSOd9\/U9q3\/PjnhUProfJvCqD6oRz6ZvEl6GSdgnOhMIvc7YWhs6CP8aGSawaek8gQxH5K9rSyVCvOatq5NELMH35vDx4QmvlpojkQMvvP7BGcA5s9tQxDvqcngU5MTtAKBUgqg3ER4MbnbtYe\/3NXPu5mB6t\/4lOFLN30FZuvH04G6q\/\/X2X32j7bYB2K86yh6YXWDKbFaUbJsygwT3BTIOtDrXpBFhUMC6n9AX48VFFhSXcAq8ORefwpzFGm1dflaB3w9PkDWV62NzohvjzhYF4iANZsvwfNenlF\/h+tWObzlTb2G1U3HOxDbVqvVxoNaIZlAKWPUZAQaH0KeTKkYprggQEbugMFl3PuQzuSWziPVE6j63skWek70PeTIZ4TPzuz6qcyfPgnxx6wunc\/3t+M5IOi2oglr5nBXtM9XVMyiAOwEWk9IPD9Q7NgbwbRiPSDMmC0EmvdevznLqx1ujOKEQsZLBE8O82rFBrDV7QOo8QO7BhZ4Kbd8kOWms2hpzzIbkZFmsWJ5HIxhD1tQKH1LCv4WSDQw5oVn2fqFGapAumfHNLR6SgCYvnOy1jy1GZvOFRx0MBmJKUy6gcwNG9Tou4usijVf2UtGknnp4Oq07FB71iDYT7ADvp8yBoWgqhcN\/Cq4trdOktqMsd6hP8o3+8t6984JSi8TfMG\/zmGpOu2r80lGhwdai9MOt7UQ+z2I0UjGu\/M1WxIchhPcHpSWYCzvmi2ck7+Bq5o1G1KIsOwNhah8SyPVkjS\/EGvN1AyrJeB6T8Pj6Jgi274ZR+QGIBXquMqXH+i0xjICUG91z\/zccuCkz9HLVV28ddkVceuC1FkuWo3+QROGTh4uHI8pjk9lRJtn7N31HDm3gww2EFVQbasjkds\/OCEw7mf0Z2fxn+IXz0vpKFl+XABxXXn7htXWN3X3poHV67LyffrAjbXEDWGZ8mt5ghN6x\/hu1TXKGrIzqMNHKfQxc\/53r9FQ6nYWeSqxW\/WmgNBDfbTPOHqxAwtGc\/E5slCUYHgHJ\/Z9\/EwJXnIf1BJ1XbEsfPhUsDKuoz64rUOwV1CUVqhKmFTR\/l2fAdCqat1L3Tf4Tf9Y3U1BAi8klIYn\/TO1zUKH\/UNxs3zdlaxUyvqXHADUM4wT5UtXYDmqYIy7uRLzxSKjADloPiBoAT1NsWe4Q2pasc0MdIoPwOlKNSWsxhSFvZnvrcl9AO5MQvmxgqMjTXQ2cGxx1i2ySZY5yzqfK71t0Dpzh2gW\/QzZDN3\/p9WIWa9lzgXfu5GqQhCCRLEBdJ12e3VofQ2WbJEhBttHvTJrgyUFQsS4y3WfK2GrCpkGx9HsC6PS9ajEqkCSoax9MWv7REcLI3XLziox1WDY6vMYfEfwrhFJVLXFaIj+\/BF2DOeX+Q5D1Gv0AXZpFppp1BuUaa2\/p7qIQ8eddWVcJ1FXAJZIarF3ZGkaQ6I+V\/sOdHnSqo61ZcX1f6JKe2J+gplg49gkf0ro23FuLxxqZs2xI0MeFKBXYu3ZN1PlqCiPefmJMsOLnEHDAs7AE9z6GKD+t2bmjrdcENoCcHF+m\/js91hcI1EntZkHswmtK4qNi5L9DRtvVX\/5sleYJipMVyYqGe6Rq7fF5IMrTNzwWIAX9tdV\/fJS\/1eQhxbOybECY9Jyowte9d\/vV\/y\/Y3uMT4tc9nNqUh1Qq1aJqfIgGIX9O91+aZwzkX9N1PklIsBDJWm2RGupR3VSyeQ2IEtXHTgomliFAlCBcWh1IwgiXmeHgGeKBI7CD1R6ZTjQyyXjkR1TJhVXrL1i0IWHJQw1AI9QSkRuZSoKP7ROa6CUpq9HV8soPKxYN3W6hNP5VS1XHxC+61WctCKtalhYTJoDw9oFasA4GNonIP6fgqhTx5TZIR9lQheS0a\/5vmlCxKONokuInKz+7uoyldA1Oql\/sxL8enaI5xvM43PEDvMOHqf3V2hsxoBTkdwLe0LEkWiCxvT7BFc8AtBjfNqbQGddSMi\/\/iulh\/DSh38kRKKNJoqxrgsSad7Kk\/oWNcmo1WVuyVSZNv+b40PZBnG0AdkrX\/ruOMN\/ZJDtAVJ187hbMcejGL+S9ceodGSv0G77npQYxxgzR+ygqDbpIFcActHxtVNz7IgXg8LEsAfeogU0PmxXAtIrYdmURb8lAkVNvGeJ\/aYtisnpU7OWG+4T6eMGIIIY797GzwSnEp1ltGCh3X7QXJ0Kb8dTkglRw05\/ecnNjyq5HpWC7S545Uea2aZUVRav74GQgmbboiS9dlEsLM8R8d9dczC20PKXQWZonrQ8yDduJPjTGIPSt+lEG4HXmS4bG17wbtdY36w5Y923arj4yH+LrA6IZrWloGcH6KnVBnkLeFTbjrbM70MQA+2oS0oB50QKVW0xX8u80bV1sD9F\/vL\/BkE3+28Z7YTzT+zMfpoDkgYcupIt0+5NI+5MQag\/6eSrjcpWqe+qNF8uL0x5t9nm97Mc7s8oc533GT9qcfFlphgWgyLD+2\/M4hEat4XYYKFg28nOZBDoq8MxO1MuuP8jqSkfebw\/ITSA9BvJWBlEBAIIpNqJpAmrB3LO9OgWbHMMiBiUHmwHXjukZ5kVl9XqwZBVOHiDKYEeqfa6a2UFrsVpUSV4O+sWqCeVk90eNFbJZZWIAY5bYkM2c8qlGIvuiTHOySrBlGsizgf5X1p0\/G\/t+2CyGnEdMwXak\/K2o\/IYnsSptnDIQmbzaGo4sJtvOL9vgOF3RWKvqbzhAg4omyFyUDOpI6\/nVFFzC7jK3ggCfMAWxV47BVSK0d1gon+H9oHCNrlOw\/jc5\/74VdPSVcYTKVA+aFPdUOQO6Hj74\/R1s28xIoJ37KQhtGMUHixvRg+2SIrA","iv":"8247c0c6090c2e4ac01d78a492c512ef","s":"5207417b199ce229"}