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Estée Lauder turns the page into the past

Posted By Brielle Jaekel On In Featured,Fragrance and personal care,Industry sectors,Multichannel,News | No Comments
Aerin Lauder showcases family memories. Image credit: Estée Lauder

 

By Brielle Jaekel

Beyond highlighting the strong connection between memory and scent, beauty manufacturer Estée Lauder’s latest perfume campaign showcases the enduring strength of family and heritage values for luxury brands.