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Estée Lauder Cos. establishes new fragrance innovation hub in Paris

The investment in the Fragrance Atelier builds on the company’s long-standing heritage in the category, beginning with the launch of Estée Lauder’s first fragrance in 1953. Image credit: Estée Lauder Companies

 

Global beauty conglomerate Estée Lauder Companies (ELC) has broken ground on a business space slated to open in 2025.