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Estée Lauder blends heritage and modernity for millennial makeup line

Kendall Jenner and Irene Kim for The Estée Edit by Estée Lauder Kendall Jenner and Irene Kim for The Estée Edit by Estée Lauder

 

Beauty marketer Estée Lauder is appealing to the next generation of consumers with a collection designed specifically for a social media-savvy clientele.