- Luxury Daily - https://www.luxurydaily.com -

Esquire editorializes pop-up for Armani-sponsored Snapchat effort

The Esquire Guide to Grooming pop-up was hosted on Snapchat The Esquire Guide to Grooming pop-up was hosted on Snapchat

 

Hearst-owned men’s lifestyle publication Esquire took the concept of a pop-up to the digital realm with a 48-hour Snapchat Discover experience.