As app spending grows, brands must understand platform preferences
Posted BySarah RamirezOn In Featured,Industry sectors,Marketing,Mobile,News,Research | No Comments{"ct":"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","iv":"18d1f62182725376cfd8f70070b33c56","s":"54a84f0be54ca817"}