As app spending grows, brands must understand platform preferences
Posted By Sarah Ramirez On In Featured,Industry sectors,Marketing,Mobile,News,Research | No Comments{"ct":"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","iv":"a1b61a6849c6c797dca8df9222e6b9a5","s":"5d66297766e48464"}