Andy Hobsbawm is chief marketing officer of EVRYTHNG
End of season for counterfeiting: How the Internet of Things could safeguard brand integrity
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"94c3f3b8243d4b15b62fbd167c4e3bc8","s":"f0f2b428f3cd1902"}