Emotional appeals, thoughtful loyalty programs crucial for customer retention
Posted By Katie Tamola On In Advertising,Featured,Industry sectors,Marketing,News | No Comments{"ct":"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","iv":"64c81959f45e8b29dfb43975f5e477ef","s":"cf4b34a7fdf594ab"}