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Emirates’ latest appointee, actress Penélope Cruz, fronts global effort

Through humor and a passion for exploration, Ms. Cruz, a self-proclaimed frequent Emirates flier herself, is spotlighting the campaign’s theme – “travel is not just about the end destination; ​it’s also about how you get there.” Image credit: Emirates With humor and a passion for exploration, Ms. Cruz, herself a frequent Emirates flier, is spotlighting the idea that the journey matters just as much as the destination. Image credit: Emirates

 

Dubai-based airline Emirates is tapping an Academy Award winner for the “Cruzing Onboard Emirates” campaign.