Adriana Lynch is chief marketing officer at Chief Outsiders
Embrace the new 4Ps: Evolution of the 2020 consumer
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"48ecea78b63b309adaa39c68336b4502","s":"3a6391866ce56acb"}