Effective mobile engagement and why marketers are not applying it
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"a89c3a55548ceb014630f7e2e0b2e0da","s":"f334241fc0ee161f"}