Scott Anderson is chief marketing officer of Sitecore
Effective mobile engagement and why marketers are not applying it
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"9948815d0df925c26004623961fef445","s":"57dc1c526191632e"}