Effective branded partnerships call for narrative context
Posted By Jen King On In Featured,Home furnishings,Industry sectors,Marketing,Multichannel,News,Real estate | No Comments{"ct":"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","iv":"d2173afc02376c54c9ae0a5c3b97abb2","s":"20d909bd06ee4478"}