Chinese consumers research or shop products online just to buy them or pick them up in physical stores. Image credit: Balenciaga. Illustration: Haitong Zheng/Jing Daily
Ecommerce versus bricks-and-mortar: Which wins the holiday season?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No 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YtmCivAuGesUjaSCCZUTTTaYgclxeaUl0v3Je4+qRkRFLSWX0ZeIDTUaePjGXP0nFhSFgtHMCFqip0PLRwUSdGJGMWcVZSHErQCtqHzrdOF5IvpoSLxWCliDlxVd3b6tO0Py5Oq2z0We5ihtHKmqpdYjn4OKdx+ZL1MkUQp4zO9kfD3tdtWhtobFarMArp84CX370lLMjPkKb8SEf\/aQYrpCZMRTNE3zwFDiGdzSU2DJ+Pcvs4rSmXyG5WKhX7y35Lo+I30ebc2gBb9gl2ykpxsSSLDJZFXdpMHUslboHpIKaYOAhLUi79Z29dGvy1rnJ0sI061TEMKf9+rPdBtnwIBAc\/FsVmNDgeQRwug0qshSKWqFXvJ4flTA8ln2ci3REJx3iAoqrv3fktKvxRYAO7w6ldyp1LeLVCDLH0ekZv75HgsYxFD5dUwHDe7orlBWtbdXwylEl0N+Ad7wmNRp5F9N4ZWDBpguHbFPAdm\/TXu6yhbczE2ShMDqMF5MayKMTQd1kUIj2XYgR0MsdK2fiVTN4t9M+H2TVwwhI27GR4s9Y5GCnmzbqYmtGxX0i3zq2jgkva2WjiapcZTpry4KcrNiWE0R02NiZTTXTMyz\/ASycJjcs0rfcChD2YXGLTZqHTnJdFQu3rsnUOMEB1IaqrdyCUzGr7xwUwyQ9bXXIOdmdmxcz16NyHxnLEmbadZ5dndoxYlQ32bG9s00+KAwNcHKtfZfa\/VW76Cz9l3ADhIGzW10OU8svZ25Mb3hhLwpN3HggqnI+PsCczWU+3t\/3mq4gFb2XZBu3zJD1B\/SlPaEyspYRWTcn+ojCLlWXdPg4IZgxE\/SXxnB3nDEM0Ex9Jc0pdaH5Z1QbQTBgWfV0SAsa9mU9V8497l\/rvxLiXcC1X+PutIoMlMKPAVTGAKhcbLdK5WZC+L8IMaLb9U\/IyOv4xDSL8w3z0u1ktUGykJOVdjgK02VanEw4LjrSO\/CWmGXJCBXt5WP7M7zNR5TpCXHe\/ebPsCVcmL8jQ68xufNgprpbMqKkeQPivpMIusBWeB4yz+rWjB1Fwupi+iruaJupW+7CKIAC2OGQkqgPg09PPn08dYP8hZhIC\/CmgYBawY+v8UeJzK3IeuS2f5GwOD0Qy2K1OUKT3\/Yif1M\/+sncQI84a5MmmpYs3dDyYXZnN2tjGB7usWxIH7vHALQReYj5Owad5SX9ezf0M+ipzgbuht5FZFCFU+BT7dv6BGjgDiOagmmGpuKCIFcwrPNKLyR82e27zI1tzliNfxMcDZFJ2l9\/xdACLkvpiEG8Wc0VqBia6XI1v7q5TblAJhQW8OXskeu1kbpaZPRAKq5SRCtYOn\/uXz53C+yQ1uBqIauKpmeQXi9RpMxMEb2pyCp\/AoVgRmVeUqZvI8LRZUlhNaCkLpxlzFAwEYpa1tf7xmvd47ltbzO4x4oLWD0Io+VPFk+Y7pNeL+woQxxCi36ez\/EPyZot7kA7JM\/QZkPe08UCHBpji5\/QjrpUXm6FQkovdYAwvm7BiZyFao50RUPd+k14H\/bU8cyIAtxySR6+uGRb78b9hIR93HPKNiXYyfGudltuK7kU9sGeepKQXlpPdIf7fb0j7nlpCF2LFm0dpLPEUrzklri9qTbRuz54eX3BZ4bFW+6riloUFLuX984fHwJtpt0eiMRBMkcQ9VLU9Kzj9Ujt3a8JxX57wH9uq3JA3PDVrdN7OdrzMOZE7+2+LffiTeNh4+9B49yQd+2XmPgIxuoM5ToCiP8y2O2\/+ZL5XEepPgkkk7IsL6bfNhqwnps8TqciAv7PUmvPfAIRBV3cCQd0BIfapJsdCREbHJ6n23JrZyz1pSdciGTS6YQLIV5YwvpuJy5f3atv9eeBtucQ+pW7chMgVr9jmwnBsH9YB8xWaH8WFyEWJFfcqr+c21KZgZddcwoTVT8zm8+cg3MxRdn1ncOORa3K6ExZCyHvTNU3tdDgYyxGV6lxytpT3bTgumKvQySvBW8WYEm6TuP+VuAsP1V16Xqb0SklNZj6814\/pPApIz\/Sya3t6yutXSdIqd7HgNVBHR01knKAd3ArhrGso1v6jzcNvRHEF+rTrJRuVcPvdqiO4jRD13NAhkfY7tC4BxRFez2IfsBM6suYu6raB16NRuR\/nmIhsTKoL4Gg4toKjQK5EMzbq4v05DeM0yMcRyu5NluTbBUzlZLYjDwHfdITS+jmc4Ks7PVmxPUUaq4USXOdzjtfnfU4E8b9kbG7riNip96XgbFLjiuElNxamv9baWjhz80WpScLKBfG2oSifcUQuBQkwkU8N\/zV10YMxm4d5NWZh4GbmsMITZkx6wmBDZ3xG3zpCS5mk31l476Ye+KI6a3CsOU8SALwB3grCFXdWWbxsl\/N2AFdghQamD0yzqM9SGwtnE6B+ZhnJ6Ge1kKf\/WmZ9jKAPj9ALe0x2xu+PqUh6XAPHh\/n0AI2X0ElNXhocR2\/C3ONGau+mIRl9DdUzkujU5PLLK+Bf+wpCcYArRAyPS93m0ukSN32HGzqYut3CfJOtYHVeb\/ezz6xjT4qc9uDEEfx5OmaC1S5HD9TaQXDlfNyB+sC3oob+4cB\/CCpCdIv8oplJioy5H3YhxJhNIaz6+tsIXjCryH8fuD6ETfp8PYfpzhJRF1e9PyjAPUf1kIV65Om+V48jx8KTev8MYFOXP\/UWJYc4rCwFaQoVYdlk79dvfqdCSlZqwmPQyTC+eseF14W5X\/NXOBIwV2jQkLdKkU7OYLcxAbVACBeJwwIFTk9UrOsTnwN3YVl6Hi4wS4aLGcLr50f\/waVarVFYxOWPH3vijlXaDwOhDvaIQDw5wNkl3lYyJkScCcM5vsPA0C0ZUH+teyS2bEgtwmfqdyDVvxegpq7o\/DAI7gqM+neUqLgbob0a4dVu2YyBFyi64cWU\/gtTXmKMv31aGtklkxyQaKFZQnOtT8P5hzNILQWbXkaqnJcVCDzVDzGHoDAEaEzq75g6ome1QGTJIEgaR4+rLs0v\/NVUzNrpqzNIWV1ZAEsbN\/tcH2dHJYC1sPBT88OAXd0g3FrewA1JUjwq4oS2kFRYWeMGvfz0iu5wLwXCvJ+\/1sNR9zKFvbDcm1ZDkjMfR1Hqq5toG8ywA9PsIA8sOdXrhvV1VkSiEEAyJ\/Tt5UVBuJ8zNfbiUgFozQsVcB\/XxKVpmzZOwVCe6isTBiUxUxD0jf4gMu1yRbRBB63zhegAGXEiD3H2Ban\/TEK0AMHtWGoriLWTJFYwjwTMwxKaLkYNa5NpuNd2EYwxjM6utNf7lfLqVTjyPT1GQZiNhT49cAFDpeW6ARQU5d8WebwDU86AWxv1YrohQS00ENcsv5\/cwKLSqzVJ\/i2OXnbJuwKIgPW3wUzgOkqMgcEuHbL4S6Hs7ZLO7zubWA0RpU2\/YS+82oA+IQhbDhMNc+j2J7jBW57p4GVMx+a4yR8q1REdQadsIH0AK309POsbwbfsM4MYcwCLOAAnjqxVE2Imegs4AwRmgQv6dipZBSuG\/KXbaEE6EtqXvzBC8jFTC7bblb7sZCiqNFcfEGEg5spX1FePQGVBihDP5vZtiBqSHaFJnytUlhJM3\/kL2tV0Z1iadz94zUaxCOrKBIKdN06zQT2jedbIbuFyyTkOsPVWRaSmVnkMGoJ5aRLOVLbSs8EvDuqCN5HAnooHyKcG4QOgbbWfs7c\/PGBfNWyHavGY2A1fLPp3u4YY2bYe5cbpj1P6bvcFJgsQHJBlEIDNX4rmr+QZOZIB3umcWi4SgaRFvPpZA5p8HV3unkMraFQ0TWRV6oZDvVM2X+XdjJe8ODiBasRNw5MSGVRM2v9dBwvT0RtjFFxFLnQATRHZKGJx5koEXLoDem4IUdHWA9lKvzKwXL8pLWKVHC1UaB4zyRBMv7Z0mwKz9OxjnhR48bTJzo4yBvS7nl0rdzPsK2SgMvLBQ8kwQPqR5qB5ALXOnieUy4NujZas24sP78JddO45zIYMZtt+b183mWYKeWL9\/dSqxrFvTiXhr6ZjGPL\/S\/bMlrfSARiYQ4TFS2iHh2IzpWJ1DJHcukT65JSz6mqqn92HMA3kEMdc+6SZmhTn5fr0Ppjhqu0gXS3lCqtTzcR9ibVW33hPPWb6DlFZytet2V+d\/IaU1HR7PJ7k0BRoCFJGx01kLx54HA1iahKFvSSag+FmX\/9nGqa\/+0UVYGft2uICu5\/USIEPstGEgHVOcf+AOyp7KmW5U5zs0paWh9Ke27tuiz\/jBIql8Pv9NvabcJmK9FbXQhDtyabBUarZmLDpzhHB2OtZ7s4gUsu+aqj3YTeZburJ8LqALYc9YV53wTiZWi59S8FgqzO98EXIQ\/2mSdq+\/Xq97Pz3JnpVpQfJkTL8bvSUsdpBukMc85yqq0NdEKAIsv2O+ZLlw909ur9Ur3lWLlFSr9vFd4cPTeb\/oeFC9exadcogToVA3tzJE8Ud0dZQKuuJtZkndN5HR32hg0ascJyKIEKjikGklLCKWdDB26sVFz8hok2GPNY+UTVSetTd5EHoSJVvnsvWjZ8hIqnbaO7GHa7uG+2GTqPM45XaUwY4IgRIOy0nQ6h0wa\/dbTUwjzJgU39zXMXcC+1ULiHKIN7VMGD8LlqME+dTBimGMrm12SaEbRntUVe78ueqyfYDRGhp65pYZXmK6kw295tgJqx01gBrjNnZuW7dBgzkrGLxSqvkqB5H9r2EVToR\/kpOUDBEO9Agp7UEJfUZTCYVj\/iWsmpp99j71sDeWzYRAfoT8zIMNZsYQ61TN\/KJdoBOwmDjrvuX\/gqAkDX104zsKDTqyff2zqJZ\/h0uBxIhV8oEB3zbGdeMadWntiSUVSi+WNtUpMY4Y8W5\/sulNDKugk54HXQ6\/MsKsfHtADPk+DZe331JeCTHzgP4+H6PM1L3bUgXanAWQXGJnPD7fIRZnvtsQ+kPkO+3x2h+nw0i4vfdkY6lEv\/Adt+\/5qVH27nitOdpbMsRbCOmGB5fHs2N0GD16Cag51T34FJJyqeV8Bbbj\/zSkEZ43ww+hScm+hz8D6wtcWID57gKudZ4x1hJTguQEiLcT1xSY\/USDwZe8oBvDoapJE80P+iHIA0g5pGMKeufv7DK9QcoE83l7r38cThEajsI6jIel359yY8IOAejg4+XdvJ9H\/VVsiAKOaYyygkZAQQkDJGDODCGKu0R2D7gZGTNBoR28+FaGlBtpP0i9IlxQxYqjTZNM\/GLXNsqVY449QuwXKtMPl1\/T2451lDMO\/KdeHeex8FwobnDhV2mgmlH3Z3LlfSRSexZ2Que9FQSZ7PSG4l1D\/lUUp60a4oXRIvYwrVvUeG2GaZZ2dLcGf9SgmNWRjpt\/aO75vhq0GRUJA8eHjA4IVi3EiqPoG046TF1o3v3UlAyLfz1CKoj6vU9xwTg26J9ybz3bVhw+L8Xu\/Q96PY0st2WSIyGmmOTd4qt9\/vZ4Dxg46eAmJ\/rQJFJlAQB2u7suRmQ6Y0VxGZzFi+PYFOah1rYu4fEh5jnaqGTqArHFPCyKIw9YYvZUKRaftCInqTYS3gXyD0s1UVW7FAHbbaTEFkRBaRonBSeFT2HTJy2A8JiOzI0Hxk7o0yUjKC0cYhvMyqyFG5DBVXxmhe0BBIwRVASNpvd14aFwDuFJA6iTonD04RpH\/ei\/BuGBkCz5k0Pm2XFehncfTlWDSd4jcHrn403BvlAgAwNZOxVZRiVaKg7oLk5i9V5IgAqiPtWXh\/xDML0\/Rnzg0dsh6ljw9f6IUTYuYA4FDFWoJGIT6mVnovHJtxH83TyuSYwFFit8P9PNWCnU6Unr13iqNB+8DQuzi4J8OYA3jAnYz1LoiMJgZy9uhpgphfcM\/B+ZIfASGHhfjU\/FuWIw1bXY1MDaDynVWv9fXCL1zomZ6MDBEZUwO78Apu6x\/wIXE+7og10dLcXKSY2wf+1N5KXXFr7foQkum0JD5\/OtiQDlUi4IgeKi8FVDnEp6zYaEXZr\/Uc+Je+pYjM4Fw5PXD2aq4sVwQEduPAEaVMmoS3douy2OfbubV2s9cmTu0IK5wGhNwPeApwLtWeik7J1nH5kTQZvQkbJ8irmbgeAcK1OmVP\/f0bqUXLXR1lLyjANcuj5I4SLxiuoq6um1tA12ugirmHajpGAA8CyZmdgnlJcX5azocf23ckkj+y5aUwKciX24WnVJPLRTzP+qK6F4dhl0jI90xoaJ87ZTZe37uI9fQvA\/n\/W4tZrxrgIZmIhIGik2dGEbD5uZ6KjT509lVB0a5JHi8OCPObp65BXzJFEtmaZeruZT4cI5Qfb0C\/wXwM2BkraUEAQHGR1oAPWJ9u3v79Kq5RCHNoj2IJWcIT5oNDudzEP+IAE0I74cdOQShUQd3OE98Ae8d4gR82VAeUCTaAq4Gz5ScNbdjP5m3g0IJwazIdCPXVOFDaRlLTKvP1F\/3XQ\/xxBmXmDXxP8xuXeydjOlCZgSFB55iXw8kAI6M06UMNzl5vGf1U+RZDetlhSIYARQebf3UkCfx6lW6ytPQuN\/ZsRFh\/6bEo9Lo6+nadwQh3\/hXVKiwpiNKM6AEXWPxPUuMM13wh5Z93XuWz2oT+o8Z+EA1xbU1Dv3jFCkyLYZb3NibuxoNbv1YDaTStyhDP0BmxMy+kYP3gr50izOp3A6Jp88MrNFCFLESSMcGaZExken1GRpLuCHTlnYgL\/A0n7WYE7Eze6HQ5410zwDsTa1Y6LgkcWZ709s97PpE1q4DmEahioW5ifjQLz+MfoOMzcQKwWI60XA4vwfJR2IvA3FVBg\/xE0ZDMlSP\/2Psjgjb2WezapWqXYzBVXHeZUJiEtliCQmb2qJWP6e\/KLhcsQw4s5LH8FYynFitxBy5PkycGJRElCZwpRBYFQIPyD7rBuuXuXa0EJy2U4ajfGtlzKIdVTls5sW+yAN974Dg5F5hsmxd74ikwKwwONczWWEGNeg5Vp5FISxRUQeblvnyM\/TMOPyJkKD7DH85GZ6oa+rBu7IWda5rg0MtvWOF7Q8ZI5T4JbJ\/eppz1B2prqxaDHRvlpZbJwcoM0EZRzM4Eu9b0oRfA+qOXLIW687Akbmtn++u7PsnK\/8s9mj3PdmQBgl5kbOI3M7yJcwQeZWebRJew4Bvqk3wu8QV2gvuhKN3sWU0WZTQGneVTgvt4dC7OvzZdANyf853\/yccEM1mbJS0mcOYpSEbKK7DUMPt8K1tpMiyyYjMVeNCp3C8ijvYMvE+lhjbV1AGOY1zfx5OV9Ht96mRMp1\/W3Olgx3hnamGKSlN2Ike2fapcumtBCI7QAvmwQXm81+QJZ6nQi8LPiF40QuyUPiuruOLf8o7rMlW+wb\/zaruooD4OkERNO3NhtvskXX+ccAcR1lKYSOW6NPeCqrYWvbc8xTxGDysvY+CYVydaSjMGdb8k2WyOktvB5jEGam21DFO4t\/WUxek\/EcpHAomTdhFkkAhxiJpDjslHvPyoWhXpmYBRTqFjAI4yAeWmS1xV1DC8HqoNfZXXrQa2hKjxFsNp\/ggYBCqasBFS2aiFxqp2ps6IxFkz0JTBqKtnYyfaL3YUxQIUCrVGRfR5CkhdJLwsu45cC3AJB1x1k2kVs95onqIcMm\/JZFu7BwBmf151aiWHiY0taSKmv+JMIxHQUe0KcKkX3xT3yGfkbHurgUSogPKfMTc5MILR7eHZmls8LjLXZWE1NPs0tAsEWkemVDkht19\/xiHnMacY+vhoqMmaX\/psZNXVM18rlYVm2RJrcczIuYJeH2UF1sqOLxfRm2wrg2G\/9evTACydz+RxWgb2NNvFMXVv6QrCZXbpo+5RzgrO\/fevDxTIVMRgefHGx5sibMeKe0bkVAhakf\/vd9dD9efH1piGUkqLezG8Lw+eA6ivk5wUARM5eB80+MhcDtffOuHFKgtWXIgrAGrAyJPF2hJj4o08bnmBLx0cG62bT86ijYf0fPxzz4xoPJXc7FgEYdRFHgj+iHmlJWnsAGHx3kG99P2apO0jBFlN7P7yZNkUZy6fK2JsjvCiJ\/SLKbYLkFSHxyj5L2T88EppEL67DfsrIh2EMiRA\/pt7P0a3JWMDYFcbU5rc+5KLLVuCUqijA6FppKb5mkqm+bL7QOM5lhTvrHeEz8uX9hWlfsC6fnQ9d5qec0gKu1qTbRNh3ALY9BzV41NORgd6m1yptzLCoqxGRaqnFldYQop4Xd7wr9VQw+g+D9l4TccUEYIbDNVYOfWI8X2PNvhgbfbFVghlp4r62LtF19LaHau+Sez0kreaVqXuFMsNBmXYRCrJd6u\/cnIeek9I7Y0faIaQCBL\/EmXWWB7ENXoEM8+FZOypek1W3UJnrRDAS8Qc4YNwWVd61EX6+kTXhZ9G0fn2wLlN03iS1tVi2eozRL+hN0QrpeJQAdt\/t1bXbdw3vrC0SYaZGKK87sFwhCcSOUJhlIYGUtnAVSuG8zsCNFAgGXcJOQAE1LrIkioEc8MDlqFago5iWGB\/iD4H0H6XmjwG8q22gJ++296GSnCM\/L+NOwLEj\/dAZ59\/Ewgj9ji2C0sPSNedpgvhNrDfctXscc9TPowH9oOFCJq8vNzZdjynuI6mosTGLozveXY6Tom9BdgPD","iv":"137975e63b968b0a90a67875e848e986","s":"6240fd7fe47db0bb"}