Ecommerce strategizing around data, personalization and omnichannel
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Internet,News,Opinion,Retail,Software and technology | No Comments{"ct":"dtnaBfIsffYo+udR2rDKWP2ziY1\/sBSnSdnRGbrc\/OcLpgHVSmm6gU4Os\/PfRYYRFx6m2aDM+H3facfc7z6gI\/wCAgmsbP3huWd7nrYmWoqWEvqInWt+5s1EdRLX4Ian\/4TXct8oTyAGRTtLqPbwybr35e+NUcEo0Z6Toy2hAMuJ+U5G1dVsIDst4l549GCJnn3a2GwbXvAhBdSJxkndlmv4k9he2kurfC3tUGVzG0re+nCNeh5Z02Kxir8uq0BRbJ7LEcp2zVV1KxFdK9Xdn18T3J3+ipnN7WOavHrTFzy2Z8R31dleDT11Sz46DYcYs4QpwOXvfCDKwTpvchR9mJoDjjckkOwPIfImgvduhv9ChghXrrlbn8qRbHpj12STMxIjg8eWAZfNGbO9cgJl7XiTjDjoCuuUhBSj1hOf0gACqhlMeqE90CnHPBoENAt6j02pJsm1bwU\/BWE6uHkAlXsAPlcBTaY3b3146n\/clry+lWBMssWG5qs1WH9330CeU53zUgy03G+zL3LG6LIWJ0hrVDgwpokWGiBo336eIxM2gu1ztJxBaqIJDs+Aq3xiG8D7ltBhTI7M7xflwhhDA8F3JOTGwRNpqhpVCFXm87ap3pZmV4G3qkxTf8EmMcj9zA2xT92HOQ5WgAsZx5DQiDBLN0uU9XvbL35VxBpZL6AKGjXO8w13yvWgO2rn4\/FMVraBF6DfEbzI7KKGECJOTGq3w0f1fx1Gt1pYkO9RDvcM2AftKbF6+0VzvePIwvaYnshNR\/As6KjXZAHPMVBNX1B09vCuUal2Bj1MBGbQPQF7h3\/9oeDy5i6kc+lwmhddunOrXZQhZ4LiiaFsPtHNrssYeZpS+F\/ot8a26JB\/yysrmsl48rN7Pw+Yt7C2CrMEKzQDLl9lq1W5e4jlsKvO6GGx8KqJQv0w+p78S6hMX4QdeGss82UH5gsuHXo4kbg5NiH31jVRW95AOxWA6xPjiOa2Yi5DYOOwBr2HoPoysqWfMSdWpvus6Wmx2fjNVdFvK6J9oiRf3TTL22AQ5WNtD+qHIaH\/lzpsh9ptaQ0\/a++v7l9ItRBWUfkQXnOWxbQ\/2ICBVlIbt3n52yclpdZSy5zPfG+DDXTPkuaaZpOUXtNzXGqhKbdHDIkz\/tmRAL2DdksRgCQ66g7fo7RaN1ejowEm1F7Fw+52OvOohW4Yj9FUqdyLyh8C4QmY00XALUE4nhLDDnfwiQhBbMW7JmW0gV\/aLtt1V2DYKB4HCsxixjTXpdnzhMlKJi8fufRa7hsNo11ieF9dMQnlqmYW8xGlbAJGBekMOqtg7Rr7ifjZuycARxi9SIKZUq2Jl0\/i\/\/9Qk+mE\/qkyTUOPsJJrPpalhPUIO72NyS1yM4cWokrBNsr0kAc12AhE067esEooS7mTDobND3lGQ7bzfuQuIuCRPPHs12tFhXa09BoB\/1lIjIgYJg2f55ota92LxKJ86WERHfz1O+T+umAIY\/oOebS8Hcd3wOpom7suo698cMsbnahVSN6CjGrvb+QVsX0TCwOdu173c79l4U8y4+50iOBV4evQiGgDV8hnfmdOZYHJjIFKG3PHzgnCpgoiGPE3ziAvlI2Yvt7PMe3wgUpfN7oXFDbcGR6QBt\/TWHXDH2GOiRXThqcuCHZSv8o6Nc7CKcNJKaiYWpc8rHzT6aeUzGwgoWowma9hZpVOn9zkQUlp1tibx3cB2wyfcVWtmhpzaveN+opZddOxKdPdR++yKP0z\/MbccTVTsCrPmBb21zZHtVbM3eQy9ODHmV6QIsEXIg3P9tr0BOvc3Tmc\/WV9E1VwNG+UHeMrt97MoCbtA6u32G+FlsogTGGk0fAgJ1L7qIL+5YBLDJuuIR710jlZMDIGXel9ZPc7lMXZujklB01fgIpic\/bbg4HJ3RcS02rqQx7x4hFDU0Vj6Itas1JRSDjbQALGLihHW\/r0lPxQa+qIlw06t4Ic3TDlaZukAojMANZ6qX9Xm6hqh\/fFfv5rvQyofFBgs4edzj9PcoU3+jGXtQ7XOw\/BUqEnqbgxuN4GTN7d8cBmP1PGS905U\/ZMFA6m7NHvIpb7XIKNyIuGV1EdNvUmJuE6CK2Jz6CnywagiblTbBCzHh5aK0xNh8K0hs72n3CLTdKDNGpWzriQqzLH7015dBMwTbp07TpYEQwwhlCIKP11byMIFtfSL+pZwlS8fW605EFeBfQCHJrYCy0D+ATBZCcq\/2jfMCJq8dvUKIgV5gbVPSqdSl8zLEUlh8GCQPw12BKIse1FHx\/ZxEdvjTADWJGYV6tx55md7cXywAO0MTemFdHDjnHSE6qj9YAkSXTgJhuzXha7zrp4KPDPdKw6gCTu\/53HhQdEtf5d9mmZpwHgWti\/vO+aQP3OWWGwVUo+1JlgtScFXlUIlmmkQQbTD+YE4TNRbiq+h6SqEIYSV1UFRSje17txGMGNsIqR2d2F08hm5VLqDClBskV0LIDTKBhX21P03EeRxPq1\/cXJp9fK3JP0HGEJbnJhTrmIYl4rb\/c5QRDGnvTJ31O9ybZGaP7LoR\/4C2YmAjidcjv74oFmBPDzpSMqPvw5tN4+SRJK\/VVNqUD7dGXvI9TxWqy2+NVrQUgN9JzUBXlQeXXqNECtrzjGSgpSbxwS3u9TrrOdlzpvHKyMwaJ9xhHLiKATzX0sc1CpwO4rYF5OeNtg3cPtCPflvIBbQ4ZtB9EQmQzoXDQL7JLJEGANPqkaeDcDqgzk61fNvxvu\/\/Ow26q5\/A4X3jebCzzv8oHXnHwqQi777kaHgnL\/qtbqQ3ZsEP73fNYqR0zypWxiG++0l8uuHrGYnWP48yvhujT1+4biIDAYz0Ao6GnCeioM7y66EYmBbB3u7XVELr\/nuETMB\/fk81x2c50EFZ4xDS\/fhsBZDQZRF0PlLYtLGOp0aOm+dsAhKhWRJ6SkFRVcx51WzFeNkLmJb25DPJA1dcSLQZcvC\/QCgvVxu2wHz7zvRrht0lVh8yo9ETVKL856C+aRKAy67SmMQbN5iGrDFcNrhC0HI1nFfjsmibwcagmcggn6R58oK+55DFGROo9dRd2rrby6Wc980GkTZ0tD0JWBitGEQwfoTMzgC4fpUZTMNlsLihGPzwlgDBID9OKwakvAMCHUmuVYqyIlPoHnU6eROdkin8ti2dL1GHoV01jU\/M3kG2YsnEVPdjUiRFJOiQRrOgaTPk2D+9rfVNhrQ2oteLsuMk8X9j4Xw8oFoc1Aa0E353DuPxQUUrc6u1uDbTEmhtyDkm6C3vAtEe69GAyJxMTzR3HM1YDiT0AM+JTa+lM6urqJEkj1TUFiP5Dk9ASsnvAcr\/ayXvL9he+w2k3Zd3Rnonb3FCKyaQtpza1bu+hj49u8qGxH1iN7j5l4Hotq+TL4kWix9YuRmJ9tfXOQNmqOkqdcUop\/xIia7XNF+e9nU1KGZgFfqwkx03MSQ5PzvUU5hEkLEwd8pHr4S5JtYt4q3YWS26tmY9Hq8yntRtc\/DI6gFhXkIE+KspsqFUWExq+KvBzEfu+3X1DCZeucWe2hDkaamEJ1JuDaqugJ\/RhRo3zW85PnMoe+BSheNeSBBMWMmlgS3uYBK3EBgliNt9YwN5C\/RwHUMD7xyylNad+wk0bbe1EvAz\/vPUu27cAVCFTpoBk\/NOwd8NiKZ50UX3vl5VvAsxO4WKaYI3U4pkwLgDi96E3nP6tm3o2shaQsb6qtdifGRTNK+lda8+P7ksESFC7dpP1ZFoMKwMph1E+22mrH9R0UyFWSO41K5sEtqjKzwqWjLeRS2rHQoddhKya2ah8ZTTeROmUCXCzcUaKX7RAQDYdkBBgntcM8FHWxOer\/1\/meKQdpvgejYjjXV0nO5N7NvzBkkcP2PNRnwjhsdEuF1hLVvI2iqGxb7XYLyNHV4+YGHnQm8Pp2HcrPaBO\/AAUI+gJGgP4IMpkpNqZtkEIgDKJ\/4qdAl29uRUZTwoSGwXBWoHyXCc4Yvwbjn1j4fHmvrz2PUV79aSTQqddpX4yFSpueXbw9Km3R+u9HAjY\/0vS3he\/zoPIhDrrTbLpFKiBTxFTfziO8aW77Vq9MvixPs5Q3kIJCSKjKeK9VvyahNuNXX0nQljOSvILHT+WRTQtWqpb2IAu\/Dtz07fCenGdvcUo8XuTP3TJWYUjnmY4eNzIX0zm\/O5VX7AEaQr2SECMaRJKBrVaXIhCOtv\/YNeV9AdVcT4uza136yKTWoD6g4NspGHjLkpk1KjSjzZiSqbvo+bwvW0DZSPTfPmd8uf5wAXCRAKFURpiebnr9Jm8evJV+22Vh+n5BwgGaok7uROttsdmgw38KNPs8rfPKJj9Ov7dhXiO5tEQgqVOouZ2nNWOqBDgVH1L+r\/ZZrOOePv\/QSU84YntCTxPbLnuxoki2gR1MAfyTNTYgjtFwrBQ26SrWr\/J4nu7Y8VfxOyNHevJRi6gpB1dsdvd3GqZ8fVsa3KuJ\/Mp5Vms9CWsJ9giV0ImBRHRF1IKU7mVUBe61JcNPrKOdW8Q3jcFFTe+hK9IEyiX+fPBckqPiYciRKOLV5GFGrT5CIhWeuX+O356nsf+jCagGPL8iTZAJwaGQqeJjh9Q+RuAIEDnm2R1ugkzCMFJQYiR+Je4Udq+zstdLUzuh26JUu4ULDmHHYyMyu4ScG7Maj5ZXtPWOhjo1lUT58ME5FVzruOEXapzjTSlvtbcSKPZxekeJwkf1d6rJAfXv1Y8fZtZpTZ\/zMHAvk3uMWMfPTfUMD53LoPFIzUaB51bN7am42zuuzfUuP0TgY0hN+M\/LZdvnsFuEil+oH7A2K7rGLfPprmMDOG00dszT8Qqg3JitRSZQf2sJNm2KEMA7DKcwFK6YYNROZ4cw4n06EltpHZkOnjYK8tJfhGjWzMODlKIJH48GrzkdZB7OLK2rYEcCas1V0HSdz71IaQ16m8nc5Elpw\/2kODpnNcv6qyu9\/\/bAYK4DKRs32WGWM4Z6TRNQiRWH+vHV\/35kzrBYXCAYYsCqCIllFabekNAk+qYSQUfdoEUcfwL3T3YEv2fNEAT1VNPVtme51OEwQhMMxNE3Tcyqofuef3meENenWB0Rvx2asdBVZ4yOG1lhGCKod9EQhh7VkcSu1XpmMewfRUuzF8Zbik+k6CLctfaiK9RIFa6m2cVw4Qh0q9m5Jtu4GelaK4IC6yp\/i0yn9aONRxXmv4iE+F6e7dlH0llW2Nboc4GRF4gM5W\/zhNuF247vi6jCEKZZ4T+3qVIbOJTKoNU1y6ZOiGmL+Gj762eNZy0VD\/3GRyYD7XEBsD+pHQDT1oa62GNx08LXbwH3WE0HXUr1EkcPOTBGmOurws7LueDzC7bBF1GozMtX2rP8peoVGYIaMk2b5K\/jwAgqZQIhGbkkh8JWS1ewqjv6Aia6FRQP1uOXWnBZ0WcjrWpPvXYCxyxxfc9M\/FFhV0UWjaaPlEZQI4GLLsQzhJO3AiJAiOnokJxLWVTRRqlGo87i36gO0y0ISfNFchTclVFcD4EhmRdKYZXmCcdgwHQyKYhAFIzHJxsqoJzGCSibsPa8yKzxJ8ogJHQ6Ejx\/iOgXBkgCKY+XHX1d4\/ucGW2xdJ6O10SJNaN8WDdGDzu0ySFksl6fndIa3SxEGGeEPBgqoBvedDyTvyaPtB1udkOPUl3seBsMFfThsSwMAPqZrQqwj+TDJeZ8VBFXmQEdoCllQOG9lZ4H17i6gg9ZQC\/v9bJIlpkirWBaNyuQxrj9BqptLBFF+8cL4JoUBXs5p55j6Q6ZfxXgy9I1ocM5\/nGKaQtX0659pdO8J9Ic19t592j6+U74JJbJkXkiunLN1cSylASFo7PAURrsDkud2PuVyTHCWf0VsdOLTpkFgT73Hd+XzXuT8eEmx1ISdbpzKOEN4EDLUw9ChZAwkKIV4hb3RVB7abKMpUjkjC5K+tvIYIKS1oihQAaxWrbpjnmxhHe99+5tsgqXuAlsXVA5rMFnZ9hcN3J1G5rXybNKkLVTP6UtmyNjVhkz23l2kssQ3yxuzEYD3g8A19yG1lTMHp\/PSnYEw8Tw5EGWW13FIHvQbfdP5oBVpQSAtDa0DpiJVN9WVoRtXOCk3stZMI5WMU9EQ\/mLO7NRxb7bcuxQjUE0zur4jFOj380nKqDB69qbn0BRWU+ozbf0wTlf0WIEU9lMBWLdrZii6M3Yu6303fTn6IJ2yRQQcUw6bv1Nqiypj1hFuLsvwYlqpbfkS4aiDnpfJcnxI2XV8KSmsQR6QWMXIyZae2gz4s9QsdfTyHDyxVZVTTSf\/k8+2g1Wi8IO9XBGPjwRNbI+iykobn\/OC0uj\/myWJPsbQ3+U9uPbuAoNKUkmuv8ngeFc6rzS9kWpnZYxjGDMd96jGxzftu5hnP+g4tYKYXS0jtk2BurURNmkHgv9UOsPfdF7kAGgml6JgZ9fZxgjf7CEVV4SLK8GKMWKWWZPEyPpPDFQWBYG1Q6ynJr4hz2JoYBPyUra4TFmeFfT6SBgcWWMvrj3YfmHWzRATseN0CXKdXYkv2Qqzium8r2pQJ+fxTd1QSSW\/ZXHR7cHDt9b8pxsCLa+B\/mmk6SKp+oW3D6yirUN97lWGsx1Nult4xNYJrU9u1KB0AEvjQZksQ7WoUe64AVcxt3PLhC2323cUxHHZ6DErXRwDC0jKDZPUDB34eRaneMx\/9z6eWd70tfExLV+3khPHmasdrv+2qqXk1vuoiDM1Ctvq159ZNP20c601W24VDmR68kNoIxU\/kHsrSjTtG42DV7QI2eMVk7u9pXy3LsrzIrn4d4Kyu48fNyAV5Neb0jlg0W0MjcUYM\/8mCTrFpxL9heQT3qDDJYs8h3nckgUTPrb7ElsJu3Yt6aD+OIHisZnxtOPNH4J0EdGqLG93mHTVoAzXZDgmuwIEdwJlSDufJlxBhZGNpnnQNEsJ6bW1S5zdAYx+JJJXZDuJdVO5oX2uRZsS0LaKl\/BMOBJO+N4w93eNojolZZyhlz1ylyJxWPWIpianwsKL258c20khWLMmyoxghndKsCSbTItpFJDeGmaa8WyHyZ9nimM5JpOL\/1YDJNQIpR3r1aG9rrTO56Vx1yM8Mm2qqRVxYHza6jWgrYf2PGAhWLBLXtWKz1kMz1M+xA4MFhFq\/\/jk2fKeD5\/giSoZfrljFC8mbweGeCbzJaIaAMpzmLqqZoJeU0sj8nj59fkUQ7\/EZVdzpxMWQBvb0Nl3dOHBcCVrr09qG4kL6ETnMzsRc9baDHo2kTcOUKvXf5UvwIGwsjOduKilhFNoUOcZmFSywT52Cigtzl+vLf\/Betl4EJ65J\/Hjha\/6Td\/XCjpZssGDYJ3kW2leFkz\/K91b4bwmp6JtzRxzXXvWCmX4zZlzObWQMAhTPZfDaVKyjuED9swwLx9ZuFno5qQX7wGhAUFH09eNsamJp9UjVY\/riO1NA+fuuns0tIvul5ALrrb6FcXE36cZaM\/9LAxiNOWLAcFkCLb41hN7v3GCDUjY91C9ee7Tfcy8FM72pLV4rx3vWhFi\/nV\/zpcRYyBxc4hGcqjOjaT1CL2+vVHiLY+46oWGFikS9fcXGHx\/gBTOVmEhiVmRTEyrMNxhQfOE9qHde\/PVR4v4M6KcowA4NNqa0CbL5qd4wRrvzXCBhE2HUIHK+FA7pNw5wL36F\/W2FS+2HRvQV0c\/PRdVftBOsmD9C0R0fmzBJ7Dj\/WLxN\/HIG6UOiSrRdhL7Iz4smzgL8Wbz1OEA81ZhJinVOJV6CZXJH+zg01pJgg5dzSqBsNgUD1d6sr+Caeb7R+PjsQ6oE33LhQyJ+lPGhTWe6ZCoGTc2Uhp1nTCpT8OvAQEGQGcJf7ke0uy45UuIRDSjW7VBnf9J5S+wEUyp5lBKe2zPhyTa0ISaepmQ1PpliJM2wEE1OC0b4i1t7l7ozTbPRp0NOUUT4JSbxSVRn7rqMmh3FG7XXLbnwLvM0fRV+EBvbVLfcTsWwD3ugvsCvrSCk2\/CjnIjLI\/gAlJ+S91bDCc5XM67tSpnsjSglYNZdgyjvwvyQuTTUh+Zk5i2vxKCacH5lQxPufrZeQv5ouMSmeZsHWfnmoSk2EZaeN8hTArd8nEu\/lYkQJr+tUOVw1d7MQIc3zWhSet\/uD5jkAUnoI1YD3lT2MQdPKKg\/VkNQlyIX2nbn9NQGEcAyr3nBcmS0xjejArOiEJtucVpT+a7NFnqAqClpy1z5E\/Rma9viosjvwLiDnSc71pV+QmtOw9SoEXfJjKHfNpGoC7EGVQ88pArmAVKc\/MIsm8I4O1E7BrNIJWcg3FCBHPjYlxRfN95Uw3y4GP8YoxZL8k19GYY23qCG5QM9YOhibotGMzXQTtdQHXFf4VRs8STxqIYEGeZ+vew7w5lzFB5Ro5nEMY9U0LUaLh4r0R8s9KVLYVMSy7amgo+R0\/94AZMZt+nk4vMmMdJ5Z4jQ3mbC+3rvcnHV0uF0uDdb9SEfch41+Z5Hzpbn7fXVbWPJ\/EUMQQrACV8UEKrY1a+gPPDZnZJCcx2lzOgxoYyMl\/BLwdhqQkf7ZvlxHKF95GGBAU\/uXF4n3ZC8VC3QG5EnznYcw53+\/Z\/vFnl\/HbINf4bsOH9xhM1+9FMkantg2ejMyJK601gQlhZ\/iAQSaLKYtczSvDgMbvjpcj3\/pHI6XCLH73aqxMOP4TBqNuDyKrLdizUcC893ar6YXuluSmQA6e9yay4brWJmd0x3D5x2LKXHQnsBMYP3Q8Qt\/Y9jBDptF3TlPtm54llb7zGIdQ+zlLx1dN5UNY\/G+MEMWqvUW6FRkdILXTeF9ssjA8OwUBA3nV5rRW11FIKzvTeFUV\/fl4C+VV4QRyl+LGA1ESQak+bI4GLkl5g4zEweUVmNZ7mD23+w8m19w2kV\/id3NJXw3LNMTkBrQXomGw\/N+OcKZAI5\/b\/X8ajYV5TWYJ1\/Jp4YDbhXzyJKGqrKJ1aRO6Ajhxb25WLqm8PwpTA+a42U+7SQCLFS00as\/WDWlEkC98ikx9vMB1X2JvqZpf1Iy+9hRRV9TavfmW5IXH7RhuZOhtRRtdgSXIuC9hi+X\/aX50sftuvvn4CW33xyMC5jLaPRPx9XFKXflRShs0lJMPgN62ipeILoO6boQew\/Nxdkg63JVRYtJpWjMYuBk9B9a5uUN\/bv1sx86JbRPV\/7BqqvFkB6tw6SYufdj4kGClOpVjAEXV3VHUHm4vLOFg3Lsg2jnzZXpZcLYm4apFKTe+DGC3Wl5uZ2shxKeLVrNVVmfRUR0RR7zFlZaEVZxzhNY+k9jbxHOd8g1L55zkgzljyWJdCE5p2Vkp9oJclnltrUSMzw1h090JDVEd1qKGDCRVJgDcjCnSdrcUcJ8x8HANSzPVlQcGgup3v0OLDN4wsgGP0K8OPOQD0nVbT1k6QCqz\/Om1QA8rlxfOL8KmW1sbQOVUafKG5dlwhLuGLdPD5aL99MjKo94d1c7pY0kCD0WID8aUHbD\/36SNUmNn34rIWI8Ag\/SDzn4Z0WGSPOeT9q8EBwU6yiUpS0gW7DjnIgkU\/haU62CSMNWHyhLPkj5QtfrYR5KbY0j8jn0Vu3nNbtzjgsv8Sbo1Jy0tCp7y8XAa09CSaxUQWMva7HFxU3PrlRP\/dyxD21c8Fg5lWsSmlYlXHn7tePVMqEkLDcBOUydKwDOOCP14zQSfmouSSjw3qcLBMStXqM+hF85b\/JvJw5yv+Ooh8dFqCtd0aSs5PtgyBwGFhvTau0aC5cy3EDjM9jo7rDeyQ4GRy5R0xFXagnjyUfk6TjJ4fsjBU4+KkfBFBR76EEYpLy3ro3KaNLagh7SRbge+lOXv3x5YnZA18D91vQV3Hn\/xAzfoiFH2coJ1oAHxatXcHzyHNIPRilIku5nCFVuz34\/JaVUUfE3Lf4tbrGG7hHNs\/aU6d3eafb2lkp8BPpZBFcJSekFnLsjcNJiT5zPepIa\/eF7Y8PMPXVyEAqDMlmUobOLq3vYWML2175e56pDV9mHIqE2v8b9XX235rzkgIF+RBGFQQt1hRceDLBIHTBYCYMmb9n4iffZ2Wva5SwgnNwK856qnML\/OHHckp3ZQ5oINtaMdgnwcq0My8LCMXVQY9f8UuFJ7Rm4QT0RS4srhEdCfnpgTwn7ouMWpEbn+ctLtg7FetXowv+0KnT0WYK1zYzXQybwvR931re31O9+uKoZWf7A2cTBPiWlXybiwBLvU","iv":"5e8f74dc5922e726f2997dfe8748aa43","s":"875fd2dadd053e3c"}