Ecommerce strategizing around data, personalization and omnichannel
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Internet,News,Opinion,Retail,Software and technology | No Comments{"ct":"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","iv":"969b4139a61592a3e47182c08c72565e","s":"5f0a937a542e893c"}