Ecommerce strategizing around data, personalization and omnichannel
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Internet,News,Opinion,Retail,Software and technology | No 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","iv":"70c9f505382da053c756dddc5e76ef4a","s":"8934b891302e7b86"}