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Ecommerce strategizing around data, personalization and omnichannel
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a Luxury Daily columnist
On
April 4, 2018 @ 2:00 am
In Columns,Featured,Industry sectors,Internet,News,Opinion,Retail,Software and technology |
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James Ingram is CEO of Splashlight
By
James Ingram
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","iv":"02f584b4b309ea86dbd04bfc9a125ae1","s":"16e25d45b7230280"}