Mobile's not a tall order for Starbucks
Driving the customer-engagement flywheel with mobile
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"13d3cb77078a2b4e060f7967e5efb10a","s":"b6984477b3ee8f3a"}