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Dream-based storytelling captures attention of larger demographic

Posted By Nancy Buckley On January 21, 2016 @ 4:00 am In Featured,Fragrance and personal care,Industry sectors,Multichannel,News | No Comments

Image from Carolina Herrera The Art of Seduction campaign

By Nancy Buckley

NEW YORK – Tying together a brand’s story is essential to the introduction of a new product, according to an executive from Lloyd&Co. at Luxury FirstLook: Strategy 2016 on Jan. 20.