- Luxury Daily -
https://www.luxurydaily.com
-
Downside of Big Data: Why brands should diversify their social media advertising strategy
Posted By
a Luxury Daily columnist
On
June 1, 2017 @ 2:00 am
In Columns,Featured,Opinion |
No Comments
Kamiu Lee is vice president of business development and strategy at Activate by Bloglovin’
By
Kamiu Lee
{"ct":"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","iv":"b8615247e99bcec5d993513a6bc5ddca","s":"614a1aa3d9213f50"}