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Downside of Big Data: Why brands should diversify their social media advertising strategy
Posted By
a Luxury Daily columnist
On
June 1, 2017 @ 2:00 am
In Columns,Featured,Opinion |
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Kamiu Lee is vice president of business development and strategy at Activate by Bloglovin’
By
Kamiu Lee
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","iv":"4ed0241ee87b5012106b0b4a93069786","s":"101f4a90804469df"}