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Downside of Big Data: Why brands should diversify their social media advertising strategy
Posted By
a Luxury Daily columnist
On
June 1, 2017 @ 2:00 am
In Columns,Featured,Opinion |
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Kamiu Lee is vice president of business development and strategy at Activate by Bloglovin’
By
Kamiu Lee
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","iv":"7c2ac72afee91d6a36ae4207b005ef9b","s":"c0fbd09fbf0b960d"}