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Downside of Big Data: Why brands should diversify their social media advertising strategy
Posted By
a Luxury Daily columnist
On
June 1, 2017 @ 2:00 am
In Columns,Featured,Opinion |
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Kamiu Lee is vice president of business development and strategy at Activate by Bloglovin’
By
Kamiu Lee
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","iv":"df24e3d0d7bace333f3327988882b2ca","s":"21684e4af8a144eb"}