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Downside of Big Data: Why brands should diversify their social media advertising strategy
Posted By
a Luxury Daily columnist
On
June 1, 2017 @ 2:00 am
In Columns,Featured,Opinion |
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Kamiu Lee is vice president of business development and strategy at Activate by Bloglovin’
By
Kamiu Lee
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","iv":"157b4f11d46925199323f8473032b943","s":"6805ff5646a2628d"}