Dos and don’ts for marketers to start building a community
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"47799b0c2d2064a8aed6145461bac56e","s":"a0e4787bfda27232"}