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Dos and don’ts for marketers to start building a community
Posted By
a Luxury Daily columnist
On
March 10, 2017 @ 2:15 am
In Columns,Featured,Opinion |
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Mazin Melegy is strategy director at Crush & Lovely
By
Mazin Melegy
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","iv":"2504970485b8a2cd8964b5016705fe6d","s":"808d4310a13cdbfd"}