Donna Karan exec: Brand evangelism trumps ROI as social media goal
Posted By Tricia Carr On In Apparel and accessories,Featured,Industry sectors,Internet,News | No Comments{"ct":"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","iv":"71987649290fc5bee54dbecd1255f8a4","s":"3c3aa37a65cd4a41"}