Donna Karan International is using the mobile channel to reach female consumers directly, woman to woman, to speak about clothes, objects of desire and personal passions.
The Donna Karan iPhone application was designed in partnership with Atimi Software Inc. and coincides with the fashion brand's Fall 2009 collection. The application features made-for-consumer videos where Ms. Karan discusses her Fall 2009 collection and chats with friends about everything from items she loves to her recent vacation photos from Africa.