![Attendees can expect exclusive merchandise, special beverages and branded touchpoints that offer an immersive dive into the tequila label’s universe. Image credit: Don Julio](https://cache.luxurydaily.com/wp-content/uploads/2024/02/don-julio-022324.jpeg)
In Colorado, Tequila Don Julio, a subsidiary of spirits distributor Diageo’s Reserve division, is rolling out a glamorous, celebrity-filled event today and tomorrow, Feb. 23 and 24.
In Colorado, Tequila Don Julio, a subsidiary of spirits distributor Diageo’s Reserve division, is rolling out a glamorous, celebrity-filled event today and tomorrow, Feb. 23 and 24.