Tim McConnehey is founder/CEO of Izzard Ink
Does your book cover pass the 7-second test?
Posted By a Luxury Daily columnist On In Columns,Education,Featured,Industry sectors,Media/Publishing,Opinion | No 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","iv":"48683bb92145e925f1f3e3d00acfde50","s":"54bbd57e8c9852be"}