Chinese Gen Zers are in love with “China chic” luxury products and for more reasons than just nationalism. Image credit: Shein
Does the “China chic” trend spell trouble for Western luxury brands?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No 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","iv":"06352e9b45a13dd0e1917089ea51ff15","s":"862310ae5a98cad5"}