Charles Howarth is head of semiotics at Gemic Oy
Does luxury’s response to digital create meaningful connections?
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Internet,Mobile,News,Opinion,Software and technology | No 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","iv":"eb7f4d9f03c62e7f89fa669a3e4ccc2d","s":"23952eb1453fac73"}