Do not fetishize technology without consideration to consumer behavior
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"55c6a25432713d8931d99ea4c2f4559c","s":"590d42a5488e2521"}