Do luxury brand collection preorders generate buzz or revenue?
Posted By Tricia Carr On In Apparel and accessories,Commerce,Featured,Industry sectors,News,Retail | No Comments{"ct":"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","iv":"d21dd61ca8e548b00c24ae64259256cf","s":"77ad2d40c87111e1"}