Do contests dilute the luxury brand image?
Posted By Tricia Carr On In Advertising,Apparel and accessories,Featured,Industry sectors,News,Travel and hospitality | No 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","iv":"fe3b85a7c558ceec0988c0b193465a04","s":"6f86d0bbcdc0e0f3"}