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Disloyal and distracted: How to market to Gen Z
Posted By
a Luxury Daily columnist
On
June 8, 2017 @ 2:00 am
In Columns,Featured,Opinion |
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Katie Jansen is chief marketing officer of AppLovin
By
Katie Jansen
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","iv":"252f3c8eb0ed5475bb40fcb013119234","s":"4cc8f89aba80e60d"}