![Oscar-winning actor and activist Jane Fonda stars in Gucci's campaign for Off The Grid, the Kering-owned label's first line of sustainably made merchandise. Image courtesy of Gucci](https://cache.luxurydaily.com/wp-content/uploads/2020/06/gucci-off-the-grid-jane-fonda.jpg)
Although more luxury fashion brands are brandishing claims about sustainability and transparency, many are falling short when it comes to transitioning to responsible materials, particularly viscose.
Although more luxury fashion brands are brandishing claims about sustainability and transparency, many are falling short when it comes to transitioning to responsible materials, particularly viscose.