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Dior uplifts summer capsule with global pop-up series

The concept seeks to harken back to the late Christian Dior’s childhood in the French Riviera while simultaneously launching a summertime capsule. Image credit: Dior Harkening back to the late Christian Dior’s childhood in the French Riviera, "Dioriviera" marks the launch of a summertime capsule. Image credit: Dior

 

French fashion house Dior is testing out a trending retail concept.