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Dior sculpts pop-up out of ice at North China’s ski resort

Aside from replicating its Paris flagship in ice, Dior also opened a pop-up store spotlighting DiorAlps, the brand’s ski wear collection, and a coffee shop. Image credit: Dior Aside from replicating its Paris flagship in ice, Dior also opened a pop-up store spotlighting DiorAlps, the brand’s ski wear collection, and a coffee shop. Image credit: Dior

 

By Wenzhuo Wu