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Dior, Louis Vuitton garnered outsized media impact value during Paris 2024: Launchmetrics

Luxury brands gained the most attention from audiences during the global event. Image credit: Launchmetrics Luxury brands gained the most attention from audiences during the global event. Image credit: Launchmetrics

 

According to the latest findings from cloud technology platform Launchmetrics, this year’s Olympics and Paralympics delivered an unmatched level of marketing value.