NEW YORK - Students from Columbia Business School and Parsons The New School for Design’s interdisciplinary program “The Design and Marketing of Luxury Goods” worked with French atelier Christian Dior to propose a strategy that aims to build trust among consumers and sales associates in a retail climate where that relationship has begun to fray.
Columbia, Parsons view Dior stylist as link between brand and consumer
Posted By Jen King On In Featured,Fragrance and personal care,Industry sectors,News,Research,Retail | No 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","iv":"e41ec07e2f2ac0373f4d72b4a0e9b5c9","s":"af426244e24e4695"}