French fashion powerhouse Dior has not been afraid of trying new initiatives in the lucrative Chinese market. And now, it is a leader in localization. Image credit: Shutterstock By Chenyue Fu
For LVMH, Dior is its cash cow and lab mouse, as the French fashion powerhouse is not afraid of testing the waters of the lucrative Chinese market. Though not every experiment has been a success, the forward-thinking brand is now decisively ahead in the localization game.